Heritage Country Station WFYR-FM Peoria Rebrands As 97.3 River Country

Cumulus Peoria’s Heritage Country Station WFYR-FM Rebrands as 97.3 River Country


PEORIA, IL, February 3, 2020 — CUMULUS MEDIA announces that Peoria, IL, Country radio station WRYR-FM rebrands today as 97.3 River Country, a heritage Country brand serving Peoria and Central Illinois. The station segues from its previous brand of 97.3 NASH FM, and will refocus its programming to play today’s best new country, as well as all-time country favorites. The station also launched its new website today at: www.973RiverCountry.com.

97.3 River Country’s new weekday programming lineup will feature:

The Ty Bentli Show: 5am-9am CST

Cathy Taylor: 10am-11am & 1pm-2pm CST

Biscuits:  2pm-3pm & 4pm-6pm CST

plus some names you’ll remember too!


Doc Watson


In addition, each weekday 97.3 River Country is giving four lucky listeners the chance to win $1,000 with a ‘text to win code’ announced on 97.3 River Country at 8am, 11am, 2pm and 4pm every weekday.

Joe Cook, Vice President/Market Manager, Cumulus Peoria, said: “We are thrilled to be able to bring a nostalgic brand back to Central Illinois. From top to bottom, a significant amount of time and effort has gone into this decision and we are extremely excited by what 97.3 River Country will bring to the market.”

Brian Scott, Assistant Operations Manager, Cumulus Peoria, said: “Any time you get the chance to bring a little bit of history back to Central Illinois, that’s a great thing all around. We believe our listeners will be as excited as we are to welcome back 97.3 River Country.”




CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.


Contact: Lisa Dollinger, Dollinger Strategic Communication for CUMULUS MEDIA, 512.633.4084, [email protected].



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