WVEL Sports Scope: Amazon + Thursday Night NFL Football = $50M Deal


(Photo By Flickr User Alan Levine)


The NFL has a new streaming host for part of its Thursday Night Football package.

According to usatoday.com, Amazon said in a statement earlier this week it had won the streaming rights, taking a mantle previously held by Twitter.

The $50 million, one-year deal will allow Amazon to stream the 10 games broadcast by NBC and CBS next season, according to The Wall Street Journal and The Sports Business Journal.

NFL chief media and business officer Brian Rolapp said in a release,

“We are continually looking for ways to deliver our games to fans wherever they watch, whether on television or on digital platforms and we are thrilled to bring Thursday Night Football to Amazon. As has been the case with all our streaming initiatives, we look forward to continuing to innovate with our partners as we learn the best ways to serve our fans both this season and into the future.”

The games will be available exclusively to Amazon Prime subscribers, per The Sports Business Journal. Amazon beat out Twitter, Facebook, and YouTube for the rights, according to the report.

Twitter paid $10 million last season to provide live streaming services for the same number of games, a bid to gain more users.

The NFL is expected to announce its full schedule for the 2017 season, including Thursday night games, later in April before the draft.